Fortune - USA (2020-12)

FORTUNE DECEMBER 2020/JANUARY 2021 3

INVESTORS GUIDE 2021 THE FUTURE 50

BUSINESSPERSON OF THE YEAR

135

135

Elon Musk:

Rocket Man

The ambition-emitting

entrepreneur makes the

impossible possible.

BY ANDREW NUSCA &

MICHAL LEVRAM

Features December 2020/Januar y 2021

66

The Smart

Money Plots

Its Next Move

MODERATED BY

MATT HEIMER

The pandemic has done

less damage to the

stock market than most

investors feared. And

our panel of experts still

sees plenty of hidden

opportunities.

92

Female

Founders

Under Fire

BY MARIA ASPAN

As the ranks of powerful

women forced out of the

companies they created

continue to grow, some in

the startup world are ask-

ing: Are female founders

being unfairly targeted?

102

Stealing

(Market Share)

From the Rich

BY JEFF JOHN ROBERTS

Robinhood’s stock-

trading app is a

runaway hit. But can

the startup persuade

wealthier customers

to trust it with serious

money?

113

The List

The fourth annual list of

market beaters with the

capacity for long-term

growth, from Fortune

and consulting irm BCG.

45

How to Profit

From a

“Normal” World

A post-COVID revival

of the global economy

could reorder the ranks

of winners and laggards,

delivering big gains for

some of this year’s most

beaten-down stocks.

46

Investing

in the

Big Rebuild

BY ANNE SRADERS,

JEN WIECZNER, SHAWN

TULLY & MATT HEIMER

These companies

and industries should

rebound as the economy

recovers, giving investors

a reason to rejoice.

56

Little

Big

Shorts

BY BERNHARD WARNER

Tiny “activist short” re-

search irms have earned

outsize attention—and

the occasional windfall—

by shining harsh light on

overhyped companies.

CONTENTS

Cover Illustration by YO AZ

VOLUME 182 • NUMBER 4

NOT EVEN GRAVITY

CONTAINS HIM

Elon Musk’s next

stop? Mars—via

the SpaceX Dragon

capsule, of course.

COURTESY OF SPACEX