Feature Article / 199-^ The sample falls into the “past-events” category but also includes a personality
profile. It would probably run the same day as the news story [see sample in
Chapter 30, News Article] announcing the Karson expansion.
-^ The organization is roughly chronological, beginning with the present,
jumping back to the company’s origins, and moving forward.
-^ The introduction (or lead) catches the reader’s attention, sets the tone for the
article, and introduces the theme, togetherness.
-^ Paragraph structure follows short-story writing techniques.
-^ Dialogue generates the emotional impact of the piece. By using the speaker’s
words, the writer permits him to share personal experiences that shed light on
the elder Karson’s personality.
-^ The article maintains a single focus, showing how togetherness has helped the
company grow.
-^ The conclusion makes a final statement without summarizing or restating.