Western Civilization - History Of European Society

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The New Belle Époque: Democracy and Prosperity Since 1975 643

school milk for small children to make this point. In
British popular culture she became “Thatcher, Thatcher,
Milk Snatcher,” but in conservative circles she became
the leader of the future. She appealed to many conser-
vatives because she embodied and defended their sense
of “Victorian virtues.” As Thatcher put it, “I was brought
up to work jolly hard. We were taught to live within
our income, that cleanliness is next to godliness. We
were taught self-respect. You were taught tremendous
pride in your country.” After Heath had lost the parlia-
mentary elections of 1974, Thatcher challenged him
for the leadership of the Conservative Party in 1975
and won. She became prime minister in 1979, follow-
ing a campaign in which she promised to restore many
aspects of the nineteenth-century laissez-faire liberal


economics of free enterprise. “Free choice is ultimately
what life is about,” she proclaimed.
The Thatcher government of 1979–90 introduced
Britain (and Europe) to strict fiscal conservatism.
Thatcher championed monetarist economics that called
for limiting the money supply to curb inflation. She
coupled this with a promise to reduce taxes. The Con-
servative government honored this promise in one
sense but violated it in another: It cut income taxes, but
it raised indirect taxes, especially the national sales tax
known as the VAT. Thatcher cut top income tax rates
from 83 percent to 60 percent in 1979 and reduced
them to 40 percent in 1979; the rate paid by average
taxpayers fell from 33 percent to 30 percent and then
to 25 percent. When she tried in 1990 to compensate

CHRONOLOGY 32.2

1974 Barbara Castle becomes Britain’s first secretary of
state for social security
Simone Veil becomes France’s minister for health
Eva Kolstad becomes president of Norway’s
Liberal Party
Françoise Giroud becomes France’s first minister
for women’s affairs
1975 Margaret Thatcher becomes first woman to lead a
major British political party
1976 Mairead Corrigan and Betty Williams of North-
ern Ireland share Nobel Peace Prize
Françoise Giroud becomes France’s minister of
culture
Yelena Bonner is cofounder of Helsinki Human
Rights Group in the USSR
1979 Margaret Thatcher becomes first woman prime
minister of Britain
Petra Kelly is cofounder of West Germany’s envi-
ronmentalist Green Party
Louise Weiss becomes senior member elected to
the European Parliament
1980 Maria de Lourdes Pintasilgo briefly serves as Por-
tugal’s first woman prime minister
Vigdis Finnbogadottir elected first woman presi-
dent of Iceland
Gro Brundtland becomes first woman prime min-
ister of Norway

1981 Karin Ahrland becomes Sweden’s minister for
public health
Shirley Williams is cofounder of Britain’s Social
Democratic Party
1982 Gertrud Sigurdsen becomes Sweden’s minister for
public health
Anna-Greta Leijon becomes Sweden’s minister of
labor
1983 Petra Kelly is elected Green Party member of
West German Parliament
1985 Melina Mercouri becomes Greece’s minister of
culture
1986 Anita Gradin becomes Sweden’s minister for for-
eign trade
1987 Anita-Greta Leijon becomes Sweden’s minister of
justice
Margaret Thatcher is first modern prime minister
to win three consecutive terms
1990 Mary Robinson elected first woman president of
Ireland
1991 Edith Cresson becomes first woman premier of
France
1992 Betty Boothroyd becomes first woman Speaker of
Britain’s Parliament
1993 Tansu Çiller becomes first woman prime minister
of Turkey
1997 Labour landslide includes 102 women M.P.s

The Acceptance of Women in Political Leadership, 1974–94
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