Documenting United States History

384 ChApTEr 17 | ChaLLenGes to the statUs QUo | period seven 1890 –1945

prACTICINg historical Thinking

Identify: What images are most prominent in this advertisement?

Analyze: Who might be the intended audience for this product?

Evaluate: Does this document provide the same message as the photograph of

the Chicago streetcar in Document 17.1? Explain.

Document 17.2 “our Superb 1914 Model Peerless Bicycle”

1914

Bicycles became popular both as modes of transportation and as means of leisure for

Americans in the late nineteenth century with the invention of the chain-driven “safety”

bicycle with two wheels of equal size. This advertisement appeared in one of Sears, Roe-

buck & Co’s mail-order catalogs.

emergence of

advertising in

a

merica Digital Collection—

a0055-05

advertising

ephemera Collection. John W.

h

artman

Center for

sales,

advertising, and marketing

h

istory. David

m.

rubenstein

rare Book and manuscript

Library, Duke

University.

Document 17.3 Model T Fords Coming off the assembly line

1900

Henry Ford (1863–1947) perfected the mass production of low-cost, easy-to-repair auto-

mobiles in the early twentieth century and put them within the economic reach of many

Americans. This photograph shows finished Model T cars being driven off the assembly

line at the Ford Motor Company’s plant in Highland Park, Michigan.

TopIC I | modernity 385

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