are there. And, therefore, as we set sail we ask God’s blessing on the most hazardous and dangerous and greatest adventure on
which man has ever embarked.
Thank you.
(John F. Kennedy. September 12, 1962. Rice Stadium, Houston, TX)
Write an essay in which you explain how President Kennedy builds an argument to
expand and move forward with the United States’ space program. In your essay,
analyze how Kennedy uses one or more of the features listed above (or features of
your own choice) to strengthen the logic and persuasiveness of his argument. Be sure
that your analysis focuses on the most relevant aspects of the passage.
Your essay should not explain whether you agree with Kennedy’s claims, but rather
explain how the author builds an argument to persuade his audience.
SOAPS:
1. Speaker: Who is speaking? What credentials does this person have to make his speech
believable?
2. Occasion: What was the reason for President Kennedy to give this particular speech?
3. Audience: Who is the audience for this speech? What do you know about them?
Can you figure anything out about their values based on how President Kennedy speaks to them
and what he says?
4. Purpose: What is JFK’s goal?
5. Subject: What is the main idea of the speech?
Appeals:
1. Appeal to Emotion: What does President Kennedy say to appeal to his audience’s emotions?
These words/phrases would appeal to which emotion(s)?
2. Appeal to Logic: What does President Kennedy say to appeal to his audience’s logic and
reason?
How might these words/phrases appeal to logic or reason?
Awesome job! Now take a look at this page to see if your ideas can be found within ours and to grab some
ideas of things you may have missed. Once you have the main points of the speech, it’s time to start
analyzing.