690 Chapter 26 The New Deal: 1933–1941
whereby the efficiency—and thus the rates—of pri-
vate power companies could be tested, it took on
other functions ranging from the eradication of
malaria to the development of recreational facilities.
The Tennessee Valley Authorityat
http://www.myhistorylab.com
The New Deal Spirit
By the end of the hundred days the country had made
up its mind about Roosevelt’s New Deal, and despite
the vicissitudes of the next decade, it never changed
it. A large majority labeled the New Deal a solid suc-
cess. Considerable recovery had taken place, but
more basic was the fact that Roosevelt, recruiting an
army of officials to staff the new government agen-
cies, had infused his administration with a spirit of
bustle and optimism. The director of the presidential
Secret Service unit, returning to the White House on
inauguration day after escorting Herbert Hoover to
the railroad station, found the executive mansion
“transformed during my absence into a gay place, full
of people who oozed confidence.”
Although Roosevelt was not much of an intellec-
tual, his openness to suggestion made him eager to
draw on the ideas and energies of experts of all sorts.
New Deal agencies soon teemed with college profes-
sors and young lawyers without political experience.
The New Deal lacked any consistent ideological
base. While the so-called Brain Trust (a group
headed by Raymond Moley, a Columbia political
scientist, which included Columbia economists
SeetheMap
Rexford G. Tugwell and Adolf A. Berle Jr., and a
number of others) attracted a great deal of atten-
tion, theorists never impressed Roosevelt much. His
New Deal drew on the old populist tradition, as
seen in its antipathy to bankers and its willingness to
adopt schemes for inflating the currency; on the
New Nationalism of Theodore Roosevelt, in its dis-
like of competition and its de-emphasis of the
antitrust laws; and on the ideas of social workers
trained in the Progressive Era. Techniques devel-
oped by the Wilsonians also found a place in the
system: Louis D. Brandeis had considerable influ-
ence on Roosevelt’s financial reforms, and New
Deal labor policy was an outgrowth of the experi-
ence of the War Labor Board of 1917–1918.
Within the administrative maze that Roosevelt
created, rival bureaucrats battled to enforce their
views. The “spenders,” led by Tugwell, clashed with
those favoring strict economy, who gathered around
Lewis Douglas, director of the budget. Roosevelt
mediated between the factions. Washington became
a battleground for dozens of special interest groups:
the Farm Bureau Federation, the unions, the trade
associations, and the silver miners. While the system
was superior to that of Roosevelt’s predecessors—
who had allowed one interest, big business, to
predominate—it slighted the unorganized majority.
The NRA aimed frankly at raising the prices paid by
consumers of manufactured goods; the AAA process-
ing tax came ultimately from the pocketbooks of
ordinary citizens.
Tenne
ssee
R.
CumberlandR.
OhioR
.
Tennessee River
watershed
Major TVA dams
ILL.
KENTUCKY
W. VA.
NORTH
CAROLINA
VIRGINIA
SOUTH
GEORGIA CAROLINA
ALABAMA
TENNESSEE
Paducah
Muscle
Shoals
Nashville Knoxville
Asheville
Chattanooga
Bristol
MISS.
The Tennessee Valley AuthorityAlthough the Tennessee Valley
Authority (TVA) never fully became the regional planning
organization its sponsors had anticipated, the TVA nevertheless was
able to expand the hydroelectric plants at Muscle Shoals, Alabama,
and build dams, power plants, and transmission lines to service the
surrounding area.
Table 26.1First New Deal and First Hundred
Days (March–June, 1933)
Legislation Purpose
Banking Act Provided federal loans to
private bankers
Beer-Wine Revenue Act Repealed Prohibition
Civilian Conservation
Corps (CCC)
Created jobs for unemployed
young men
Federal Emergency
Relief Act (FERA)
Gave federal money to states and
localities to provide relief of poor
Agricultural Adjustment
Act (AAA)
Raised farm prices by
restricting production
Tennessee Valley
Authority ( TVA)
Massive construction project that
generated employment—and
electricity—in Tennessee Valley
National Industrial
Recovery Act (NIRA)
Created structure for business
and labor to cooperate to
make particular industries
more profitable