This is why you should be making
unboxing videos
Unboxing videos are a great way
for you to share a product while
engaging with your channel’s
audience. If you’ve ever considered
recording a few unboxing videos
of your own, or if you just want to
learn more about these kinds of
videos, you’re in the right place.
WHAT ARE UNBOXING
VIDEOS?
As it sounds, unboxing videos
follow a person or group of people
recording their experience open-
ing packages, typically containing
either technology, toys and gear.
They narrate their experience as
well and some give initial impres-
sions and reviews of the product.
Some unboxing videos are focused
on reviewing the product, while
others might be creators for pro-
motion or solely entertainment.
WHO DOES UNBOXING
VIDEOS?
One of the most popular unbox-
ing channels on YouTube is Unbox
Therapy.
Produced by Lewis George
Hilsenteger and Jack McCann, the
channel has over 17.5 million sub-
scribers. Hilsenteger started the
channel because he really enjoyed
OPINION
BY SEAN BERRYWho doesn’t love a good unboxing?
watching unboxing videos. With the channel, Hilsen-
teger looks to share his experience and pleasure
opening new technologies without having to spend
money to do so.
The shared experience Hilsenteger has with his
audience is one of the key reasons why his channel
is so successful. Unboxing new things is exciting for
both creators and viewers. Everyone experiences the
excitement of seeing what’s in the box together.
Marques Brownlee is another huge influenc-
er in the unboxing genre. Brownlee is considered one
of the most trusted and influential content creators
on the internet. Many companies send him products
to review because they know his opinion is highly
valued. At the same time, his first impressions are
always honest and very informative for viewers.
Ryan’s World is another huge channel in the