Creator Handbook - USA (2020-12)

(Antfer) #1
BY NICOLE LAJEUNESSE

MACDOESIT
SUBSCRIBERS: 2.22M
UPLOADS: 405
VIDEO VIEWS: 264,482,531
CHANNEL TYPE: PEOPLE
USER CREATED: AUG 8TH, 2012

MACDOESIT

HOW MACDOESIT USES COMEDY TO BREAK


OPEN REAL CONVERSATIONS ON YOUTUBE


Sometimes, it can be difficult to have certain conver-
sations, especially on YouTube. That’s never stopped
Mac from speaking what’s on his mind.

Machaizelli Kahey, also known as
MacDoesIt, describes his YouTube
channel as “a cross between ‘intel-
ligently funny’ and ‘an organized
hot mess.’” And honestly, that pretty
well sums up what you’ll encounter.
That is, once you get past the “Bwah”
supercut in the channel’s featured
video slot. Viewers love Mac’s
reviews and reaction videos, which
often intertwine irreverent com-
mentary with real conversations on
race, sexuality and representation.
In 2019, he won the Shorty Award
for Best YouTube Comedian and as
of November 2020, MacDoesIt has
2.2 million subscribers on YouTube.
We sat down with Mac to dis-
cuss his career, his content and
his creative workflow. With eight
years of experience online, Mac
also offers some helpful advice to
share with aspiring creators.

IN THE BEGINNING
Mac grew up admiring successful
YouTubers through his computer
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