ground of the trends and really im-
merses herself in the culture.” This
willingness to immerse herself in
each trend certainly sets Safiya apart
from other fashion YouTubers.

BAD MAKEUP SCIENCE
MAKES FOR GREAT
CONTENT
We’ve talked a lot about Safiya’s
passion for fashion history, but
her curiosity doesn’t stop there.
Safiya is also what you might call
a scientist — well, sort of. By that
I mean she’s been known to ask
crazy questions like, “What would
happen if I mixed every beauty
guru’s eyeshadow pallet together?”
And then, she answers them.
In her “Bad makeup science”
series, Saf has made franken-eye-
shadow, fraken-candles, franken-
bath bombs and, perhaps most
successfully, franken-lipstick. In
fact, “Melting Every Lipstick From
the Drugstore Together” was so
successful that it eventually led to
a twice-sold out collaboration with
ColorPop showcasing the result-
ing fraken-shades. To celebrate the
lipstick set’s release, Safiya and the

Safiya Nygaard and her unique approach to fashion on YouTube

BEAUTY & LIFESTYLE

Nicole is a professional writer and a curious person who loves to

unpack stories on anything from music, to movies, to gaming, and

beyond.

ColorPop team overcame many obstacles to create the

World’s Largest Lipstick.

THE SAFIYA NYGAARD CHANNEL ISN’T

LIMITED TO FASHION AND BEAUTY

Though fashion is Safiya’s primary focus, she doesn’t

restrict her content only to beauty and style. She also

lets viewers in on her other strange adventures — like

the time she went to that Cheese Theme Park in South

Korea. Or when she and her now-husband Tyler got

(unofficially) married at a McDonald’s in Hong Kong.

In addition to showing viewers a side of the world they

might otherwise have missed, these videos help build a

tighter connection between Safiya and her fans.

LEAVING ROOM FOR GROWTH

If you follow Safiya Nygaard on YouTube, you’ll have

noticed a recent lull in her upload schedule. It seems

even the most successful YouTubers are not immune

to burnout, especially in these trying times.

Fortunately, however, Safiya is making efforts to

regain her footing, as revealed in her latest blog post.

Taking time to stop and evaluate her channel and

her workflow can only make her more successful. We

can’t wait to see what comes next.

HER

WILLINGNESS

TO IMMERSE

HERSELF IN

EACH TREND

CERTAINLY SETS

HER APART FROM

OTHER FASHION

YOUTUBERS.

“

After creating her franken-lipstick, Safiya collaborated with ColorPop on

a line of lipsticks, which sold out twice.