make, but she maintained that
schedule for some time. Now,
you don’t necessarily have to
upload 5 videos a day like Her-
rera. She even doesn’t recom-
mend doing that. However, it
just shows how important it is to
have a consistent flow of content
being uploaded to your channel.
YouTube’s system loves an abun-
dance of content, so the more
you upload the higher you’ll end
up on the algorithm.
FIND A NICHE
A lot of you might laugh to think
of Minecraft as a niche game,
but at one point it was. Herrera
struck gold when she started
playing Minecraft. There was
little content about the game,
but there was a growing inter-
est in it. Herrera was one of the
very few that had content on the
game. There was a demand for
Minecraft content and she pro-
vided that. For gaming content
creators to break out, one of the
best ways to gain attraction is
to find a new game that a lot
of creators aren’t playing, but
people are interested in. Herrera,
and many other YouTubers, are a
testament to that.
DO THINGS YOU ENJOY
Sometimes, it’s easy to forget
with all the trends and audi-
ence demand for YouTubers to
remember that they need to do
what they enjoy. She was able
GAMING
iHasCupquake spreads positivity through gaming
to grow her channel because she was enjoying the
content. She was able to put out great quality vid-
eos because she cared about it. Your audience can
tell when you aren’t enjoying something, whether
that be a game or the way you’re acting. Always be
authentic to yourself. iHasCupquake is a successful
channel because the person behind it enjoys what
she’s doing.
LOOKING FOR THE POSITIVITY DESPITE
SETBACKS
Herrera has dealt with a lot to get to where she is
today. There is a lot for her to overcome, working
against the algorithm, keeping up with her upload
schedule and cutting out her space in a male-
dominated space. Despite all these setbacks, she
continues to persevere by looking to the positives.
She continues to spread positivity on her channel
by making her viewers laugh and by doing things
that personally make her happy. She is an inspira-
tion for many and will continue to be with smiles,
laughs and ‘quake’.
Imafe courtesy: Mario and Tiffy
Herrera was able to grow her channel because she was enjoying the
content.
Sean Berry is a blogger and Creator Handbook Contributing
Editor.