Many creators achieve success on YouTube and make a living with just the platform
alone. There are some, however, who take it a step further. Some creators strive for
even more success by launching their own businesses.You likely know Brad Mondo from
his viral Hairdresser Reacts vid-
eos, but his estimated $3 million
net-worth comes from more than
simply cashing in on a popular
video format. Brad has skillfully
leveraged his success on YouTube
to launch his own haircare brand,
XMONDO Hair, and propel him-
self to celebrity hairdresser status.HERE’S HOW HE DID IT.
Hi beautiful.
If you need a self-esteem
boost, jump into a Brad MondoBEAUTY & LIFESTYLE
BEAUTY & LIFESTYLE
How Brad Mondo used YouTube
to skyrocket his success BY NICOLE LAJEUNESSE
video. You’ll be met with a charming smile as he
welcomes you with a flattering “Hi beautiful.” The
simple greeting highlights one of Brad’s main goals
— to help people feel great about themselves and
their appearance.
This personal mission unites all of Brad’s business
efforts, from his salon work to his YouTube channel to
the XMONDO haircare line. Looking back, we can see
how this mentality has influenced Brad’s career over
the years.BRAD BEFORE YOUTUBE
Though he could have pursued any number of creative
careers, you could say that Brad Mondo was born to
be a hairdresser. Long before his Hairdresser Reacts