can be. His supportive and com-
passionate nature shines through
even as he watches the worst DIY
fails. Rather than mocking their
mistakes, Brad always tries to offer
constructive advice.
But not every DIY hair video is a
fail, and Brad won’t miss a chance
to celebrate a successful hair trans-
formation. Even without the click-
bait of impending hair-disaster,
Brad is able to draw in viewers. His
excitement is contagious.

BUSINESS BEYOND
YOUTUBE
It’s not surprising that Brad’s
Hairdresser Reacts series is so suc-
cessful. The reaction video format
allows Brad to show off both is per-
sonality and his haircare expertise.
There is a built-in curiosity gap for
the viewer, which leads to more

How Brad Mondo used YouTube to skyrocket his success

BEAUTY & LIFESTYLE

Nicole is a professional writer and a curious person who loves to

unpack stories on anything from music, to movies, to gaming, and

beyond.

clicks. Plus, the videos are relatively easy to make, so

Brad can upload them in high volume.

All of this also makes his reaction videos an ideal

for marketing the XMONDO haircare brand. Fans

already trust Brad’s advice, and this gives them added

incentive to invest in his products. His pre-existing

platform also meant that his products had a greater

initial reach than other independent brands could

expect. These two factors basically guaranteed a suc-

cessful brand launch.

LIVE YOUR EXTRA LIFE

Brad Mondo’s over-the-top personality and reliable

hair advice have endeared him to more than 6 mil-

lion subscribers on YouTube. For many, this would

be enough, but Brad’s success extends far beyond

the video-sharing platform. With a head for business

and marketing, Brad is thriving as a celebrity stylist,

YouTuber and founder of XMONDO Hair.

No one can deny that Brad is setting a high bar

when it comes to living your extra life.

EVEN WITHOUT

THE CLICKBAIT OF

IMPENDING HAIR-

DISASTER, BRAD

IS ABLE TO DRAW

IN VIEWERS. HIS

EXCITEMENT IS

CONTAGIOUS.

“

Brad is most famously known for his Hairdresser Reacts videos, where

he provides fun commentary on at home hair transformations.