324 Index
subject librarians, 83
subordination, 139–140
supporting materials
comparisons, 108–111
examples, 102–105, 210, 211
facts, 97–99
overview, 96–97
quotes, 105–108
statistics, 99–102
symposium, 266
systematic desensitization, 21–22
taboo, 6, 227
topics, 57–58
tag questions, 158
Tannen, Deborah, 29, 31, 263
technological aids, 4–5, 5f
chalkboards or whiteboards, 173
document cameras, 172–173
flip charts, 173–174
handouts, 174
for presentation aids, 171–174
presentation software and projectors, 172
terminal credibility, 78
tertiary sources, 89, 90t
testimony
expert, 243
text-based visuals, 167–168, 168f
Theory of Reasoned Action (TRA), 245
Theory Z: How American Business Can Meet
the Japanese Challenge (Ouchi), 253
thesis statement, 63–64
thinking styles, 145–146
three-dimensional visuals, 166–167
Thuggees, 205
time consideration, 75–76, 203
toasts, 9, 256–257
topic
audience analysis and, 73–74, 75f
audience need and, 57
choosing, 57–60, 60f
choosing purpose and focus from, 61–65
current events as, 59
international and cultural, 59–60
narrowing, 60–61, 61f
other sources for, 59
overview about, 56–57
personal interests and, 58–59
persuasive speaking and, 235–236
taboo, 57–58
topical pattern, 117–118, 118t
Toulmin’s Model of Reasoning, 238–239, 239f
TRA. See Theory of Reasoned Action
trade books, 84
trade journals, 85
transaction model, of communication, 9–11, 10f
transitions, 122, 122t, 210
“A Tribute: Jorge Oteiza” (McGonigle), 281–282
tributes, 9, 255–256
Truth, Sojourner, 284–285
two-dimensional visuals, 167–169
unfilled pauses, 193
Universal Declaration of Human Rights, 201
unmotivated audiences, 68
unsupported assertion, 227, 227t, 238
vague words, 155
Valentine’s Day, 271–272
value, 74, 218, 219
BAV, 3–4, 3f
claim, 237, 242
convince about, 242–243
nonhierarchical value of all, 229
Van Wagenen, Isabella. See Truth, Sojourner
variation, 192–193
verbal feedback, 51–52
verbiage, 153
Vest, George Graham, 255
video resources, 170–171
videotaping, 195
viewpoints, 261
vir bonum, dicendi peritus, 8, 216
visual aids, 128
“The Chinese Valentine’s Day” using, 271–272
to clarify, 101
culture and, 171
ethics and, 175
image-based, 168–169
informative speaking with, 271–272
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