38 CHAPTER^3 Ethics in a Diverse Society
on the safe side, however, the Writing Center at the University of North Carolina
counsels you to cite information that is new to you.^34 Maybe “everyone” knows the
death date of Adams and Jefferson, but if you first learn it in a specific history book,
cite that source.
Sources can be either published or unpublished. Of course, books and magazines are
considered publications, but so are paintings, websites, and movies or audio recordings.
Unpublished sources include letters and email, speeches, personal interviews, personal
photographs, class lecture notes and handouts—even papers you’ve submitted for
another class.^35
To avoid plagiarism, name each source as you deliver your speech. For example,
when you use a direct quotation, introduce it as such. When you paraphrase someone
else’s ideas, cite the originator. When you present a diagram or chart on a visual, write
the source somewhere on the visual or on a reference list at the end of the presentation.
Here are some specific examples of how speakers cited sources:
• Published source, journal. Products can be added to shows even after they’ve initially
aired. In a February 1, 2008, article in Teacher Librarian, Keith McPherson reported
that a scene from the Friends sitcom originally showed Ross sitting at a bare table;
now a rerun shows a package of Oreo cookies in front of him.^36
• Published source, Internet. To cite the source of a visual, Zitong provided information
in a very small font beside the image. Alternatively, she could have created a reference
list at the end of a series of visuals citing the source for each image used.
• Unpublished source, personal conversation [by a filmmaker]. The other day my friend
Glen Basner told me that everything we’ve learned about financing films over the last
15 years we have to forget.^37
Chapter 11 describes ways to document sources on your outline. Be sure to list
your references at the end using a standard format such as MLA (Modern Language
Association) style or APA (American Psychological Association) style. Look for the latest
version of these style manuals and others that are available on the Internet or in the
reference section of your library. They show you how to cite just about any source, from
a book to a personal letter, from a DVD to a website. Many articles in your library’s
databases also show how to cite the article in a variety of formats, although you should
check each citation to make sure it meets your instructor’s criteria.^38
To provide the source for a visual aid, either (1) give credit beside the image or (2) create a final
reference list that tells the source for each image you use.
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