108 Understanding Rational Decision Making
FIGURE 3.4 Lateral View of the Brain’s Left Hemisphere
FIGURE 3.5 Medial View of the Brain’s Right Hemisphere With the Left Hemisphere’s Striatum, Amyg-
dala, and Hippocampus Superimposed
Brain Regions Activated. Neuroscientists fi nd that readers’ encoding of written words takesplace in three regions of the brain’s left hemisphere: the Visual Word Form Area (or fusiform
gyrus) located in the lower left temporal and occipital lobes,^30 Wernicke’s area also located in the
left temporal lobe, and Broca’s area located in the left frontal lobe (see Figure 3.4 ).^31 Neurological
disorders associated with these three regions include dyslexia, fl uent aphasia, and expressive aphasia.