136 Understanding Rational Decision Making
70 Nickerson, R. S. (1968). On long-term recognition memory for pictorial material. Psychonomic Science ,
11 (2), 58.
71 Robinson, J. S. (1969). Familiar patterns are no easier to see than novel ones. American Journal of Psychol-
ogy , 82 (4), 513–522.
72 Shah, P. (1995). Cognitive processes in graph comprehension (Doctoral dissertation, Carnegie Mellon
University, 1995). Dissertation Abstracts International , 57 (03B), 2191.
73 Carpenter, P. A., & Shah, P. (1998). A model of the perceptual and conceptual processes in graph com-
prehension. Journal of Experimental Psychology: Applied , 4 (2), 75–100.
74 Bettman, J. R. (1979). An information processing theory of consumer choice. Reading, MA: Addison Wesley.
75 Beatty, J., & Kahneman, D. (1966). Pupillary changes in two memory tasks. Psychonomic Science , 5 (10),
371–372.
Hess, E. H., & Polt, J. M. (1964). Pupil size in relation to mental activity during simple problem-solving.
Science, 143 (3611), 1190–1192.
Kahneman, D., & Beatty, J. (1966). Pupil diameter and load on memory. Science , 154 (3756), 1583–1585.
Kahneman, D., & Beatty, J. (1967). Pupillary responses in a pitch-discrimination task. Perception & Psy-
chophysics , 2 (3), 101–105.
76 Krugman, H. E. (1964). Some applications of pupil measurement. Journal of Marketing Research , 1 ,
15–19.
77 Hoffman, J. E., & Subramaniam, B. (1995). The role of visual attention in saccadic eye movements. Percep-
tion & Psychophysics , 57 (6), 787–795.
Kowler, E., Anderson, E., Dosher, B., & Blaser, E. (1995). The role of attention in the programming of
saccades. Vision Research , 35 (13), 1897–1916.
78 Sivacek, J., & Crano, W. D. (1982). Vested interest as a moderator of attitude-behavior consistency. Journal
of Personality and Social Psychology , 43 (2), 210–221.
Wingenfeld, K., Mensebach, C., Driessen, M., Bullig, R., Hartje, W., & Beblo, T. (2006). Attention bias towards
personally relevant stimuli: The individual emotional Stroop task. Psychological Reports , 99 (3), 781–793.
79 Pieters, R., Warlop, L., & Wedel, M. (2002). Breaking through the clutter: Benefits of advertisement
originality and familiarity for brand attention and memory. Management Science , 48 (6), 765–781.
80 Bruner, J. S. (1957). On perceptual readiness. Psychological Review , 64 (2), 123–152.
Kahneman, D. (1973). Attention and effort. Englewood Cliffs, NJ: Prentice Hall.
81 Newspaper Advertising Bureau. (1964). A study of the opportunity for exposure to national newspaper advertis-
ing. New York: Author.
82 Newspaper Advertising Bureau. (1987). An eye camera study of ads. New York: Author.
83 Tolley, B. S., & Bogart, L. (1994). How readers process newspaper advertising. In E. M. Clark, T. C.
Brock & D. W. Stewart (Eds.), Attention, attitude, and affect in response to advertising (pp. 69–77). Hillsdale,
NJ: Lawrence Erlbaum Associates.
84 Kim, H. (2014). Involvement of the dorsal and ventral attention networks in oddball stimulus processing:
A meta-analysis. Human Brain Mapping , 35 (5), 2265–2284.
Talsma, D., Senkowski, D., Soto-Faraco, S., & Woldorff, M. G. (2010). The multifaceted interplay between
attention and multisensory integration. Trends in Cognitive Sciences , 14 (9), 400–410.
Woolgar, A., Williams, M. A., & Rich, A. N. (2015). Attention enhances multi-voxel representation of
novel objects in frontal, parietal and visual cortices. NeuroImage , 109 , 429–437.
85 Wolford, G., & Morrison, F. (1980). Processing of unattended visual information. Memory & Cognition ,
8 (6), 521–527.
86 Cherry, E. C. (1953). Some experiments on the recognition of speech, with one and with two ears. Jour-
nal of the Acoustical Society of America , 25 , 975–979.
Moray, N. (1959). Attention in dichotic listening: Affective cues and the influence of instructions. The
Quarterly Journal of Experimental Psychology , 11 , 56–60.
87 Treisman, A. M., & Geffen, G. (1967). Selective attention: Perception or response? The Quarterly Journal
of Experimental Psychology , 19 (1), 1–17.
88 Glucksberg, S., & Cowen Jr, G. N. (1970). Memory for nonattended auditory material. Cognitive Psychol-
ogy , 1 (2), 149–156.
89 See n21, Anderson (2000), p. 81.
90 Rock, I. (1977, June). Form perception as process of description. Presented at the 10th Symposium of the
Center for Visual Science, Rochester, NY.
91 Corteen, R. S., & Dunn, D. (1974). Shock-associated words in a nonattended message: A test for momen-
tary awareness. Journal of Experimental Psychology , 102 (6), 1143–1144.