which is focused on managing customer
relationships for businesses and government
agencies. She said the need for customer-
relations agents and other Salesforce users
to swarm around a topic and collaborate
remotely has only grown with the coronavirus
pandemic that has sent so many office
workers home and got many hooked on new
online tools.
Slack, which is free for people who use the
basic version, found quick adoption in the tech
industry for its ease of use and its fostering of a
more casual mode of conversation than email.
The company stopped releasing its daily user
count after topping 12 million last year, focusing
instead on paid customers, which Butterfield
said in March have shown a “massive outpouring
of interest” because of the way the pandemic
has forced people to work from home.
“I think the pandemic’s played a massive role”
in paving the way for the deal, Ives said. “The
Zooms, the Slacks, the Microsoft Teams, that’s
going to be a new part of the workforce.”
Ives said Benioff was also running out of time
to catch up to Microsoft, which remains a
secondary player in Salesforce’s core customer-
relations-management business, known as CRM,
but way ahead in providing a broader array of
cloud-based services.
Slack and Salesforce are headquartered about
a block away from each other in San Francisco.
Slack’s office is in the shadow of the 62-story
Salesforce Tower, the city’s tallest building. If
all goes smoothly, the two companies hope to
close the deal and combine forces sometime
between May and July next year.