While the app might be geared toward youth,
Chikumbu said that the growth of TikTok this year
has pushed it more into mainstream culture.
“You’re seeing everyone from the teenager to
the college students with their parents and
then their grandparents all making videos,” said
Chikumbu. “And now TikTok truly transcends
generations, particularly in this year when
people had a lot of time to dig in and not only
watch, but try.”