Bloomberg Businessweek - USA (2019-06-17)

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Bloomberg Businessweek June 17, 2019

1 Thesquadtakesthefield

onMarch 22

2 Telestration,e-sports

edition

3 Fans cheer on the Fusion

intheirbattleagainstthe

AtlantaReign

4 Overwatchis notexactly

acontact sport

2

3

4

’17 ’22

’17 ’22

NorthAmerica China Other $1.1b

201m

$2b

1

0

600m

300

0

BYREGION, 2019

ENTHUSIASTSBYREGION, 2019

0 250 $500m

Sponsorship

Mediarights

Advertising

Merchandise

Gamepublisherfees

BYYEAR BYCATEGORY

2018 2019

BYYEAR

Enthusiasts

Occasional

viewers

Asia-Pacific EU

North America

SouthKorea

Other

DATA: NEWZOO

Estimated e-sports revenue

Estimated audience