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Chapter 7
Developing
Your Speech
“In all matters,
before beginning,
a diligent prepa-
ration should be
made.”
—Cicero
7.1 Select and Narrow Your Topic
Guidelines for Selecting a Topic
Strategies for Selecting a Topic
Narrowing the Topic
7.2 Determine Your Purpose
General Purpose
Specific Purpose
7.3 Develop Your Central Idea
A Complete Declarative Sentence
Direct, Specific Language
A Single Idea
An Audience-Centered Idea
Outline
(continued)