242 12.3 Using Words Well: speaker langUage and style
avoiD a Long Phrase When a short one WiLL Do
instead of saying...
So, for that reason
But at the same time
In today’s society
Due to the fact that
In the course of
In the final analysis
say...
So
But
Today
Because
During
Finally
Adapting Your Language Style to
Diverse Listeners
12.3 Discuss how to adapt your language style to diverse listeners.
To communicate successfully with a diverse group of listeners who comprise
your audience, make sure your language is understandable, appropriate, and
unbiased.
Use Language That Your Audience Can Understand
Even if you and all your publicspeaking classmates speak English, you prob
ably speak many varieties of the language. Perhaps some of your classmates
speak in an ethnic vernacular, such as “Spanglish,” an informal combination of
English and Spanish that is often heard near the United States–Mexico border;
Cajun, with its base of French words, frequently spoken in Louisiana; or the
African American Vernacular English (AAVE). Some of you may reflect where
you grew up by your use of regionalisms, words or phrases that are specific to
one part of the country but rarely used in quite the same way in other places.
Others of you may frequently use jargon, the specialized language of your pro
fession or hobby.
When you give a speech to those who share your ethnic, regional, or profes
sional background, you can communicate successfully with them using these
specialized varieties of English. However, when you give a speech to an audi
ence as diverse as the members of your publicspeaking class, where do you find
a linguistic common ground?
The answer is to use Standard American English. standard american english
(SAE) is the language taught by schools and used in the media, business, and
government in the United States. “Standard” does not imply that Standard
American English is inherently right and all other forms are wrong, only that
it conforms to a standard that most speakers of U.S. English will readily under
stand, even though they may represent a variety of ethnic, regional, and profes
sional backgrounds.
12.3