302 14.2 Designing anD Using Presentation aiDs
Figure 14.7 Here are several typefaces, grouped by font
type. serif fonts are generally easiest for audiences to read.
We recommend using script and sans serif fonts sparingly and
decorative fonts only for dramatic impact.
Copyrighted by Pearson education, Upper saddle river, nJthe power of visual rhetoric with a supporting audio rhetoric track. It’s now easy
to record video images and audio clips to support speech ideas; digital video cam-
eras are inexpensive, widely available, and a standard feature of smartphones. In
addition, you can also import sounds and music from DVDs or Internet sources.Table 14.1 Develop effective Computer-generated Visuals
Make text simple • Use no more than seven lines of text on a single slide. Or even better,
use fewer words and an appropriate image.
• Use bullets.
• Use parallel structure when writing text. For example, start every bullet point with the same word.
• Use appropriate typefaces, or fonts, for your message. See Figure14.7.
Make sights and sounds
support your message• Use few or no sound effects; you should be the soundtrack, not your computer.
• Use only images or video/audio clips that help to develop your central idea.
Make visuals unified • Use a common visual element on each slide.
• Use a common font.
• Use a similar background or style for each slide.
Choose colors carefully • Use red and orange to communicate warmth.
• Use green and blue to communicate calm coolness.
• Be cautious about using red and green together.
• Use a light background with darker text to catch attention.
Create your visuals
well in advance of your
presentation• Use your time to integrate your verbal message with your visual message.
• Seek advice and assistance from others to help polish your visuals.
• Practice using your visuals when you rehearse your speech.
Copyrighted by Pearson education, Upper saddle river, nJM14_BEEB3981_05_SE_C14_289-314.indd 302 11/18/14 11:27 AM