Moving Images, Understanding Media

110 Moving Images: Making Movies, Understanding Media

Writing: Promotion

One of the most common motors for the production of moving images is the

promotion of products, ideas, events, places, and people. For this exercise with

Chapter 3, you will have the opportunity to create a promotional project that

can take on narrative or non-narrative form. In addition, you will explore

sound as an important source of material. Sometimes, inspirations can come

from surprising, unimagined resources. Th ese can include sounds heard in our

everyday world.

A. Topic: brainstorming and research – For this writing exercise,

you will explore and develop the possibilities you have to devise or

solicit a promotional subject. First, devise a list of possible subjects

and determine the project that you will develop. Th is is appropriate

for brainstorming alone or with a group of collaborators.

1. School organization or need – Is there a particular course,
   organization, or other entity that might need a promotional
   or informative piece fi lmed for their use?


2. Business or fundraising enterprise – Are there any clients
   that might need an ad to promote their commercial
   endeavors? A school store?


3. Music or the arts – Is there a band or another artistic group
   that could use a short promotional subject about them? Is
   there a theatrical production currently in rehearsals that
   might need a short to promote their opening?


4. Public service – Are there any current topics of note where
   there is a demonstrated need for public service messages?
   Check out ongoing competitions or upcoming competitions
   that are available to young fi lmmakers concerning the
   production of public service segments (for example, anti-
   drunk driving or driving safety, anti-dropout messages,
   suicide prevention, and so forth).


5. Sports – Is there a need to promote attendance or
   participation in a particular sport?

B. Sounds – Now let’s use sound as a catalyst for craft ing a scene and

message for this short.

1. Noise – What noises do you associate with this topic? Are
   they pleasant? Can they be used in any way to interest the
   viewer, either through humor, action, or in another way?


2. Vo i c e – Is there a particular message that needs to be said?
   What type of voice would you seek to address this topic?

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