Moving Images, Understanding Media

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150 Moving Images: Making Movies, Understanding Media

When optical sound was introduced to fi lm, the width of the image
was reduced to make room for the track of sound. Th is made the image
nearly square, and people reacted to this change negatively. As a result,
the Academy of Motion Picture Arts and Sciences established a practice
of masking the top and bottom of the frame to achieve the screen ratio
of 1.33:1. Th is became an international standard that is known as the
“Academy aperture.”

A Wider Screen

Th is remained the norm for two decades until economic forces compelled
the fi lm industry to adjust to a sharp downturn in the number of moviegoers.
In a few short years, box offi ce receipts plummeted because of changing
lifestyle patterns of post-World War II societies and the arrival of a new
motion picture phenomenon: television. To draw viewers back to movie
theaters, studios and cinemas capitalized on a factor that television could
not deliver: Since they already represented the “big screen,” why not make
it even bigger? Studios developed lenses for shooting and projection that
augmented the width of the screen to allow for increased spectacle and a
more overwhelming moviegoing experience.
Th e fi rst feature fi lm using the CinemaScope aspect ratio to be shot
in Hollywood was Th e Robe, released in 1953. Th is system, based on an
anamorphic distorting lens invented by Chrétien in France in the 1920s,
actually squeezes the image onto a frame using the standard aspect ratio,
and this frame is then “unsqueezed” in projection by a special lens. Without

Figure 4-32 Frame from
The River, directed by Jean
Renoir with Technicolor
cinematography in the 1.33:1
format by Claude Renoir. A
master of storytelling in both
black and white and color,
many of Jean Renoir’s fi lms
have been cited among the
greatest fi lms ever made by
critics, festival panels, and
fellow fi lmmakers. (Courtesy
UA/Photofest)

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