Chapter 5 Personal Expression and Studio Production 183craft ing movies for himself, his friends, and his family. He later directed music
videos and began to merit a strong reputation for his inventive, idiosyncratic
approach that paid close attention to the content of the song. Th is served as
a springboard to work in commercials, where many contemporary directors
earn a great deal of their income, and for feature fi lms such as Be Kind
Rewind (2008) and Eternal Sunshine of the Spotless Mind (2004). Numerous
fi lmmakers today work specifi cally in the commercial world, although some,Figure 5-16 Robert
Rodriguez (in hat) directing
Antonio Banderas in Spy Kids
2. (Courtesy Dimension Films/
Photofest)Figure 5-17 Michel Gondry
directing Be Kind Rewind.
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