Microeconomics,, 16th Canadian Edition

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Primary
Income

Supplemental
Income

Source:Company, 2016. Independent Work: Choice, Necessity, and the Gig Economy, McKinsey &

Preferred
Choice

Free Agents

30%

(49 million
people)

Casual Earners

40%

(64 million people)

Out of -
Necessity

Reluctants

14%

(23 million
people)

Financially
Strapped

16%

(26 million people)

Why Is This Happening?


To understand the rise of the gig economy, consider why both
individuals and firms might be moving away from traditional
employer–employee relationships.


For many individuals, the gig economy offers independence
and flexibility; the individual can choose which jobs to accept,

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