Chapter Outline
9.1 Market Structure and Firm Behaviour
9.2 The Theory of Perfect Competition
9.3 Short-Run Decisions
9.4 Long-Run Decisions
AFTER STUDYING THIS CHAPTER YOU WILL BE ABLE TO
Learning Objectives (LO)
1. distinguish between competitive behaviour and a competitive
market.
2. list the four key assumptions of the theory of perfect competition.
3. derive a competitive firm’s supply curve.
4. determine whether competitive firms are making profits or losses
in the short run.
5. explain the role played by profits, entry, and exit in determining a
competitive industry’s long-run equilibrium.