the company a cool $3 billion and helped it
launch the successful Apple Music, a service
that is continuing to boom. Fast-forward to
2020, and Apple was ready to take AirPods to
the next level. We’d previously heard Apple
planned to release AirPods Studio, a high-
end version of its AirPods to compete against
rivals such as Sony and Bose, and though there’s
been a name change since the initial rumors,
those were indeed true. Apple appears to
want to pivot its Beats sub-brand towards the
budget-conscious consumer, AirPods towards
the general consumer, and now AirPods Max
towards those looking to invest in a premium
audio experience. Being able to cater to
virtually every shopper - from its $50 Beats Flex
headphones, an entry-level product released
alongside the iPhone 12, which shipped
without EarPods for the first time - to the new
$549 AirPods Max, and there’s something for
everyone, helping Apple add another product
category to add to its swelling product portfolio.
antfer
(Antfer)
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