Apple Magazine - USA - Issue 476 (2020-12-11)

(Antfer) #1

IT’S ALL IN THE PERFORMANCE


One of the reasons why AirPods Max will
outperform leading alternatives is because they
are built into the Apple ecosystem, and come
packaged with all of the great features you
know and love about AirPods already. From the
straightforward set-up process, where users can
tap a button and have their new headphones
paired with all of their devices in an instant, to
the quick transition from one Apple device to
another, AirPods Max falls in line with the rest of
the AirPods family. So, too, does the new model
automatically detect when users are wearing the
new AirPods Max on their heads, with optical and
position sensors. The headphones automatically
play and pause audio when users lift an ear cup,
and because beam-forming microphones help
to block out ambient noise, they offer crisp audio
for calls, recordings, Siri commands, and more, so
they’re ideal for the workplace.


AirPods Max also offer impressive battery life,
with up to 20 hours of talk time, movie playback,
and high-fidelity audio from Apple Music - and
that’s with Active Noise Cancellation activated.
What’s more, Audio Sharing is available, so
users can stream a video on one device (a Mac,
iPad, or iPhone) and listen to it on two separate
pairs of Apple-branded headphones - ideal
for long car journeys and flights. Siri works
her magic on AirPods Max, too, automatically
reading incoming messages, translating content,
and making phone calls on the go. That’s all
packaged inside of a stunning slim Smart Case,
included in the box, which helps AirPods Max
enter a low-power state to preserve battery
life, meaning that users can depend on them
throughout the day and into the evening.

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