36 cleaneating.com
Ready to be inspired to make a positive environmental impact this year?
Check out these 3 changemakers who push the limits of how we think about
everything from plastic wrap, better-sourced meat and your daily cup of joe.BY KATE GEAGANMeet^3 Eco Heroes
Who Are Shaping
What’s Next
JANUARY/FEBUARY 2019It can be easy to romanticize the changemakers who
are upending the conventional food system. To breeze
through headlines, one might imagine they spend their
days boldly bringing a cool concept to market, enjoying a
profit, while also building a better world, right? Kind of.
The truth is, the path to revolution can be a slog.
Often, founders will tell you that getting people to
change how they think about, shop for and prepare food
can feel like an uphill battle (how long, really, did it take
you to always remember your reusable totes?). There’s
an awful lot of grit — not to mention gritty details — that
goes into getting folks to change a mindset or a habit.
In my decade of focusing on the intersection of peopleand planet, I’ve seen firsthand how shifts that may feel
like sudden change (such as organics in every aisle of the
grocery store) actually took years of behind-the-scenes toil.
It also takes vision. Which is why I am so proud to
feature these ahead-of-the-pack innovators who are
putting their time and talent into solving some of our
most urgent challenges. What unites them? They are
rejecting the status quo and using the power of business
to create a more sustainable, healthy and kind world.
“People have woken up," says Kerry Diamond, owner
of Smith Canteen in Brooklyn, New York, and one of
our CE eco heroes. “There’s no turning back. It’s up to
us to create something better.”Measurable improvements
to the soil are verifi ed
before the Land to Market
accreditation is approved.LEAD^ PHOTOBYROAMRANCH,^ BTBETTY