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FORTUNE FEBRUARY/MARCH 2021 99AFTER A YEAR in which humanity leaned more heavily than ever on tech giants—to connect, entertain, and even
feed us in a time of isolation—it’s fitting that Apple, Amazon, and Microsoft hold the top three spots in Fortune’s
ranking of corporate reputation. Apple, the premier personal-tech provider, tops the roster for the 14th year in a
row, based on our poll of some 3,800 corporate executives, directors, and analysts. Elsewhere on our All-Stars
list, companies that became even more essential during the pandemic were among the biggest movers. Stream-
ing juggernaut Netflix returned to the top 10. Big-box giant Walmart (No. 11) and Target (No. 17) earned their high-
est rankings since 2011 and 2008, respectively. And chipmaker Nvidia, medical supplier Abbott Laboratories, and
fintech pioneer PayPal each made their Top 50 debut. (FOR MORE DETAILED RANKINGS, VISIT FORTUNE.COM.)