Technology Magazine - USA (2021-02)

(Antfer) #1

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Erik Lavalle @ T-Mobile


CLICK TO WATCH^ | 1:03


This statement gets to the heart of
the matter; the customer experience
is paramount for T-Mobile and it is
willing to invest the time, money and
talent required to keep it exceptional.
Recent events have certainly changed
the expectation - from the historically
store-focused experience to the digital,
web-based experience - but success
is ultimately measured the same way:
providing the customers with the ser-
vice they want. “Buy online and pick up
in-store, same-day delivery, and special
delivery options are all components that
are powered mostly by supply chain; it’s


Erik LaValle,
Digital Supply Chain Technology Leader,
T–Mobile

“ It’s in my nature now
to look for those big
business challenges,
to understand what the
outcome is intended to
be and then to find the
technology needed to
solve that problem”

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