formation when they promote an
analytics culture. This means bringing
everyone in the company along on the
journey by democratising data.”
Organisations stand to gain eve-
rything from making that leap, and
indeed proper data management
may be a prerequisite for success
in increasingly digital economies.
“The future is amplifying human intel-
ligence through self-service data
analytics platforms,” says Gibson.
“Removing the need for a data sci-
ence degree, these platforms mean
anyone can be elevated to data analyst.
Empowering data workers to quickly
build repeatable AI -informed predictive
models without the need for coding or
performing complex statistics.”
The fact that demand for data sci-
entists is increasing shows that there
remain plenty of challenges in data
management that require human inge-
nuity to fix, however. While machines
might be getting smarter, they are
only ever as good as the data they
are trained on, all of which requires
proper labelling. “The effort required
at present to manipulate data into a
meaningful and query-able format is
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