ptg16476052644 LESSON 23: How to Publish Your Site
Business Cards, Letterhead, Brochures, and
Advertisements
Although the Internet is a wonderful place to promote your new website, many people
fail to consider some other great advertising methods.
Most businesses spend a considerable amount of money each year producing business
cards, letterhead, and other promotional material. These days it’s rare to see any of these
materials without web and email information on them. By printing your email address
and home page URL on all your correspondence and promotional material, you can reach
an entirely new group of potential visitors.
Even your email signature is a good place to promote your site. Just put in a link and the
title and maybe a short description so that everyone you correspond with can see what
you’re publishing on the Web.
When you’re promoting your website, the bottom line is lateral thinking. You need to use
every tool at your disposal if you want to have a successful and active site.Finding Out Who’s Viewing Your Web
Pages
Now you’ve got your site up on the Web and ready to be viewed, you’ve advertised and
publicized it to the world, and people are flocking to it in droves. Or are they? How can
you tell? You can find out in a number of ways, including using log files and access
counters.Log Files
One way to figure out how often your pages are being seen, and by whom, is to get
access to your server’s log files. How long these log files are kept depends on how your
server is configured. The logs can take up a lot of disk space, so some hosting providers
remove old logs pretty frequently. If you run your own server, you can keep them as long
as you like, or at least until you run out of room. Many commercial web providers allow
you to view your own web logs or get statistics about how many visitors are accessing
your pages and from where. Ask your webmaster for help.For more information about search engines, I strongly
recommend you read Search Engine Watch at http://
http://www.searchenginewatch.com/.NOTE