ptg16476052LESSON 25
Search Engines and
SEO
Just uploading your site to a web server somewhere doesn’t mean that
you’ll attract many visitors. In fact, with millions of sites online already,
you’ll need to promote your site if you want to build an audience. And the
way that most people promote their site is through search engines. There
is no one proven way to ensure that your site shows up in the number
one slot in a search engine, but you can do some things to make sure
your site isn’t penalized and may rank a little better. This is called search
engine optimization, or SEO.
So, how do you do SEO? This lesson shows you some of the ways, includ-
ing the following:
n What SEO is and whether your site really needs it
n How search engines find your site
n What makes a site “search engine friendly”
n What keywords are and how you can use them
n How accessibility, user experience, and your content affect SEO
n SEO myths
n How to submit your site to search engines
n Free tools you can use to improve SEO
n Using analytics to verify that your SEO is helping