ptg16476052702 LESSON 25: Search Engines and SEO
Quiz
- What’s the basic function of SEO?
- What are five ways to make sure your site is search engine friendly?
- What is the only thing you need to do for good SEO?
- What is the rel=canonical link for?
Quiz Answers
- SEO’s purpose is to help web designers make their sites more visible and rank
higher in search engines. The best SEO is done by focusing on content rather than
gimmicks. - There are five rules of thumb for creating search engine friendly pages: If it’s
important, write it out in text. Everything should have a text alternative somewhere
on the page. Link all your pages. Make your pages accessible. Validate your pages. - The only thing you need to do for good SEO is create great content.
- The rel=canonical link tells the search engine the URL of the canonical version
of the current page. This ensures that any duplicate content will not be indexed as a
separate page in search engine indexes.
Exercises
- Check out your site in the Google cache and see how it looks to search engines.
Make some decisions about how you can improve your site in search engine results
based on what you see. - Sign up for a Google Analytics account and install it on your site. Explore the
reports to see what kind of information it provides about your site. Check out what
search engines send traffic to your site and what pages get the most search engine
traffic for what keywords.