100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)

100 GREAT BUSINESS IDEAS • 119

In practice

• If you have a diverse workforce but a homogeneous group of
  top-level decision makers, your organization will not benefi t
  fully from diversity. Top-level commitment and example
  are vital.


• Find ways to encourage a culture of inclusion, respect, and
  communication among all employees.


• Use yourself as a role model within the business for successfully
  dealing with diversity.


• Recognize the difference between superfi cial diversity (eg
  differences in gender and ethnicity) and deep-level diversity
  (eg differences in knowledge and differences in values).
  Encourage your organization to embrace both types of diversity.