100 GREAT BUSINESS IDEAS • 131
In practice
- Ensure your change process has both a leader, to align, motivate,
and inspire the workforce, and a manager, to make a complex set
of processes run smoothly and according to plan. - Create a clear vision of the process, as well as a sequence of
events that will occur, and communicate this throughout your
organization. - Paint a compelling vision of the future and produce strategies to
realize this vision. - Understand that different types of change processes will require
different skills and attributes, at different times. For example,
a crisis change process may require an emphasis on strong
leadership rather than management. - Even successful change processes are messy and do not always
go according to plan—be ready to deal with the unexpected. - Ensure your “guiding coalition” is unifi ed in their objectives and
work as a team.