100 GREAT BUSINESS IDEAS • 133- With b2b marketing, you are likely to be much more effective
at every stage of the sale if you understand, in detail, your
customers’ priorities, strategy, and business. - Whereas consumer marketing favors mass media to appeal
to large target demographics, business marketing relies on
smaller, more direct channels of distribution to reach a specifi c
audience. - A higher level of specialist industry knowledge is required when
orchestrating a business marketing campaign, to target and
appeal to the individual needs of a niche market. - Personal and long-term client relationships are of particular
signifi cance when seeking to maintain lucrative supplier
contracts—ongoing customer service should be emphasized.