Newsweek - USA (2021-02-19)

34 NEWSWEEK.COM FEBRUARY 19, 2021

CLOTHING

Apparel

RANK SCORE PROGRAM, BRAND

1 8.20 Buckle Rewards

Buckle

2 7.98

The Zumiez Stash

Zumiez

3 7.98

Club Cali

Hollister

4 7.81 UO Rewards

8 rban Outɿtters

5 7.67

Navyist Rewards

Old Navy

6 7.60

Lids Access Pass

Lids

7 7.50 Banana Republic Rewards

Banana Republic

8 7.49

Forever ʻʺ Credit Card

Forever ʻʺ

9 7.40

M Points

Modlily

10 7.38 Gap Good Rewards GAP

11 7.35

RealRewards

American Eagle Outɿtters

12 7.24

Express Insider Rewards

Express

13 7.21

Rue Rewards

rueʻʺ

14 7.21

Burlington Loyalty Program

Burlington

The 2021 ranking of Amer-

ica’s Best Loyalty Programs

was compiled based on the

results of an independent

survey of more than 4,000

U.S. customers who are

members of loyalty pro-

grams of retailers or service

providers in the United

States. Customers were giv-

en the opportunity to evalu-

ate various loyalty programs:

in total, around 16,000

evaluations were collected.

The survey period ran from

October to November 2020.

We deɿned loyalty

programs as all reward

programs that provided

the customer with a beneɿt

when purchasing or using

the products or services of

the associated brands.

The survey was conducted

on retailers and service

providers from 43 catego-

ries, providing results for a

broad spectrum of loyalty

programs in traditional

retail, online retail and

service segments.

The awarded loyalty

programs each received an

above average overall score.

The ɿnal assessment and

rankings were based on six

evaluation criteria:

1. Ease and Enjoyment:
   measures the value of
   the perks of being in the
   rewards program.


2. Beneɿt: measures
   whether the rewards are,
   in the customer’s percep-
   tion, worth being part of
   the program.
   3. Overall satisfaction:
   measures whether per-
   sonal expectations were
   fulɿlled and whether the
   customer is satisɿed with
   the experience of the
   loyalty program overall.
   4. Customer support:
   measures the level of
   assistance provided to
   customers when signing
   up for the program
   or having trouble
   redeeming beneɿts.
   5. Trust: measures the trust
   in the loyalty program
   around how they use the
   personal data provided
   through the program.
   6. Recommendation:
   measures the likelihood
   of recommending the pro-
   gram to friends and family.

METHODOLOGY