(Nancy Kaufman) #1

VEGAN FAST-FOOD CHAINS


by CHLOE, Copper Branch, and Veggie Grill have each
announced major expansion plans, aiming to have at least
50 restaurant locations within the next four years. These
expansions would make the restaurants the top three largest
plant-based fast-food chains in the world, feeding a growing
consumer base hungry for healthier, convenient options.

NEWS/now


“I started to see the chickens differently. I’d never really
looked at them as individuals before, but my heart started
to break when I would see their terror and suffering.
Suddenly, I saw them as birds, not products.”

—ARKANSAS FARMER JENNIFER BARRETT, who made headlines when she and her
husband transitioned their chicken and cattle ranch to a vegan mushroom farm

DURING AN INVESTOR
MEETING, MCDONALD’S
CEO STEVE EASTERBROOK
explained why the fast-food giant has
no current plans to add vegan options
to its menu. While he admits he has
begun initial discussions about adding
vegan menu items, he says there are no
current plans for change. Easterbrook
says McDonald’s would first need to
understand if there is “an additional
complexity” in bringing on plant-based
food—such as increased wait times—
and if so, “is that complexity worth it?”
Trust us, Steve. It would be worth it.

The Food

The Locations

The Goal

Buffalo wings, tacos, and salads

33 in the US

50 locations by 2023 50 locations by 2020

13 in the US and London

Burgers, fries, and cupcakes

by CHLOE

200 locations by 2020

45 in Canada, France, and the US

Bowls, soups, and sandwiches

COPPER BRANCH VEGGIE GRILL

18 VegNews SUMMER 2019


The estimated value of
vegan meat company
Beyond Meat after its
record-shattering debut
on the stock market. The
California brand became
the first-ever, plant-based
meat company to go
public and was the best-
performing initial public
offering of its kind since
the 2008 financial crash.

$3.8 Billion


by
CH

LO

E