IMPORTANCE OF BUILDING RELATIONSHIPS
Finally, I’d like to comment on the importance of building relationships. When
customers and repair shops take the time to build relationships over a cup of
coffee, watching each other’s families grow up, or perhaps sharing the loss of a
mutual acquaintance, trust and mutual respect grow. So when the customer calls
with a problem, the shop responds to the customer’s needs based on the
relationship established. Even though they may have a full workload for that day
or week, they get the car into the shop.
Perhaps the customer has a car that needs major work. The shop then becomes
an advisor to the customer, suggesting the best repair options based on the
customer’s need, budget, and the condition of the car. When it comes time to buy
a car, the shop will check out the vehicle for the customer and evaluate its
integrity.
Don’t float around trying to find the best deal. The best deal is found in
competent auto repair. Deal shopping is shortsighted and, in the long term, the
most costly way to do car repair. I strongly urge you to find a high-quality repair
shop where you are able to reap the rewards of a good working relationship. I
like doing business that way. I’m sure you do too.