some Chinese markets have backslid,
with virus re-emergences leading to
some closures.
When Apple does well in China,
the most common reaction seems to
be to assume it’s driven by the iPhone.
And, yes, the iPhone did do very well
in China. Cook said that both switchers
and upgraders drove iPhone sales,
helped in part by the country’s well-
established 5G network, which led
to pent-up demand for 5G-capable
iPhones. (Cook didn’t mention the
fact that the iPhone 12 was visually
different from its predecessors, but
in the past every time Apple has
changed the look of the iPhone,
Chinese iPhone sales have done well.)
But it wasn’t just the iPhone.
“We could not have turned in a
performance like we did [in China] with
only iPhone,” Cook said, pointing at
iPad sales that were “far beyond the
company average” in other markets,
and above-average performance from
Mac and Wearables categories, too.
“If you really look at it, we did really
well across the board there,” he added.PLENTY OF ROOM TO GROW
Apple has become so big, so profitable,
that it would be easy to look at the