T
he more things change, the more
things stay the same. For the past
several years, the comic strip
Doonesbury has been in re-runs for
its weekday strips; this past week’s
series, hailing from 1995, dated
from the release of Windows 95, in
which one of the strip’s characters
Apple says 50 per cent of iPad and Mac customers are new to the
product. How does the company draw them in? Dan Moren reports
How Apple keeps bringing
in new customers
pointed out the superiority of Apple’s
Macintosh, only to be brought back
down to earth by the reality of
Microsoft’s platform dominance.
More than a quarter of a century
later, Apple has become one of
the most valuable and pervasive
companies in the world, but, some
