NEWS ANALYSIS
as a significant factor, providing an
attractive and carefully controlled
environment in which to showcase
those products, if not at this very
moment in time.)
This unity of purpose is the great
promise of the Apple ecosystem, and
while it’s not a promise on which
the company always delivers, when
combined with those drips and drops
of ice water and the reframed narrative
that Apple has created, it’s a strategy
that work for Apple in drawing in a
steady stream of new customers.
After all, you can’t really argue with a
company that, in just three months,
can pull in $100 billion.