APPLE FITNESS+
A
pple launched its hotly-
anticipated new fitness service
in December, but after the initial
shine of a ‘new Apple thing’ wore off, it
has proven to be rather unremarkable.
Fitness+ is just... okay. If you want
to work out along with fitness videos,
and you own an Apple Watch, it will
let you do that. It’s a quality set of
videos, well-produced with excellent
instructors. But that’s really all it is.
The launch of Apple’s new ‘Time to
Walk’ feature offers hope that Fitness+Apple’s ho-hum fitness service should be so much more than just
workout videos. Jason Cross reportsWhy Time to Walk hints at a
brighter future for Fitness+
will break out of its ho-hum existence
in the well-trodden ground of so many
other fitness video services. Apple’s
opportunity in fitness is so much
greater than streaming pre-recorded
workout videos.WELL-MADE WORKOUT
VIDEOS IS NOT ENOUGH
At its heart, Fitness+ is a nice set
of well-made workout videos. The
instructors are likeable, energetic, and
enthusiastic without acting like drill