APPLE FITNESS+
Fitness+ a worthwhile investment.
It leverages the Apple Watch and
its ability to play audio directly to
Bluetooth headphones (like AirPods),
and to seamlessly and automatically
sync content through the iPhone.
This one feature doesn’t make
Fitness+ worth subscribing to, since
there will only be 18 such vignettes.
You’ll burn through them in no time.
It’s more of a curiosity, sort of a ‘bonus
feature’ of the service. But if Fitness+ is
going to thrive, Time to Walk is a great
example of what Apple needs to do:
expand beyond workout videos into an
all-encompassing fitness service that
leverages the platform as a whole.
A huge step forward for Fitness+
would be nutritional tracking, similar
to Lose It! or MyFitnessPal. Apple could
adjust calorie targets based on your
active calorie count from your Apple
Watch, or suggest longer or more
frequent Fitness+ workouts if you’ve
been over-indulging, for example.
Apple made a decent (if restrictive)
workout video service with Fitness+,
but the world doesn’t need another
workout video service and it doesn’t
really leverage Apple’s unique
capabilities. With Time to Walk, Apple
has demonstrated that it doesn’t view
Fitness+ merely as a way to stream
workout videos. Now is the time toaggressively extend and expand what
Fitness+ is all about.