the Propel Center (pictured left)
in partnership with the Southern
Company and “a range of community
stakeholders”. Apple is contributing
$25 million to the Atlanta campus,
which it says “is designed to support
the next generation of diverse
leaders, providing innovative
curricula, technology support,
career opportunities, and fellowship
programs”. The centre will offer a
wide range of classes, including
a curriculum focused on music
business developed by Vydia, and
Apple “will help develop curricula
and provide ongoing mentorship and
learning support, along with offering
internship opportunities”.
Additionally, Apple is also
developing two new grants to
support engineering programmes
at Historically Black Colleges and
Universities as well as scholarships
to 100 new Apple Scholars from
under-represented communities. The
company says that grants aim to help
students and faculty “develop their
silicon and hardware engineering
curriculum in partnership with Apple’s
experts”, while the scholarships will
be awarded to applicants in under-
represented communities. In addition
to financial support, the Apple Scholars
programme also includes mentorship
and career development experience
at the company.
Apple will also open an Apple
Developer Academy in Detroit in
collaboration the Michigan State
University. Launching later in 2021,
the academy is “designed to empower
young Black entrepreneurs, creators,
and coders, helping them cultivate
the skills necessary for jobs in the
rapidly growing iOS app economy”.
Courses will be available at all skill
levels and will be divided into 30-day
and 10- to 12-month programmes
regardless of skill level.
Apple is also investing $10 million
with Harlem Capital and $25 million in
Siebert Williams Shank’s Clear Vision
Impact Fund to support entrepreneurs
of colour and support businesses that
serve underserved markets. Apple is
also making a donation to The King
Center, an establishment that honours
Dr. Martin Luther King Jr.