272 March 2021
CSG
“ WE ARE HAVING
TRULY EXCITING
CONVERSATIONS WITH
CLIENTS ABOUT WHAT
THE FUTURE HOLDS,
AND WE EXPECT THIS
TO INVOLVE FURTHER
GROWTH OVER THE
NEXT FEW YEARS”JAMES KIRBY
HEAD OF EMEA,
CSGtransforming a very old collection of legacy
systems and integrating them into the CSG
ecosystem. This accelerated MTC’s go-to-
market plans and allows them to better
serve their customers,” James explains.
In addition to Africa, the Middle East
is a major growth market. CSG recently
began working with Mobily, one of the
fastest-growing mobile operators in Saudi
Arabia. “The Saudi Arabian market is rapidly
changing from a very oil-centric market to
a truly digital economy,” James says. “It is
very important for businesses in the region
to provide a much more digital experience
for their customers, who are becoming
more demanding. By partnering with Mobily
and deploying a CSG products, they can
accelerate their growth and significantly
improve their customer experience.”
James views the present as a very exciting
time for the organisation, in large part
because of its ecosystem of partners. CSG
has a significant competitive advantage, as
they can pull from experience and expertise