302 March 2021
DATORAMA
“ Our goal for
the past 10
years is being
able to help
our customers
automate
their data and
digital insights
to transform
their business”
Founded in 2012 in Tel Aviv, Datorama
was acquired by Salesforce for a reported
$800 million in 2018. The high-profile
purchase promised marketers, ‘one unified
view of data and insights... to optimise
engagement at scale’.
Datorama enables more than 3,000
leading global agencies and brands -
including PepsiCo, Ticketmaster, Trivago,
Unilever, Pernod Ricard and Foursquare- to optimise marketing campaigns,
automate reporting and make data-driven
decisions faster.
Datorama marketplace
The Datorama marketplace extends the power
of the Datorama’s marketing intelligence
capabilities by enabling developers to create
custom apps that marketers can discover and
use on their platform.
The marketplace features pre-
built apps from partners, like Xandr,
Brandwatch and Pinterest which helpsBOAZ RAM
HEAD OF TECHNOLOGY PARTNERSHIPS,
DATORAMA